Turkish TV series “Muhteşem Yüzyıl” (Magnificent Century), which has so far reached 201 million viewers in 40 countries, will be broadcast in China. The number of its viewers is expected to be six times more and reach 1.2 million.
According to a written statement made by Turkey’s Beijing Promotion Office in Beijing, efforts for dubbing Chinese and subtitles are almost complete. Beijing Promotion Office Undersecretary İlknur Yiğit said they had been talking with Chinese officials for years in order to reach Chinese viewers.
Yiğit said Chinese state television had never broadcasted a Turkish TV series or film, adding, “Chinese people have great interest in historical films. They find similarities between the Ottoman era and their dynasty. This is why we expect it will draw great attention in China. We paved the way for other Turkish TV series to be broadcast in China.”
Yiğit said interest in Turkey would increase with “Magnificent Century,” and continued, “Chinese television has a quota for foreign TV series and strict censorship. We have exceeded all these things. We will start promoting the series with CCTV. We will promote seraglio-themed tour packages including Istanbul and Topkapı Palace.”