Five Things Every Small Business Had Better Know About Branding
The all construct of branding is foreign to many small businesses. They aspect it as something that only matters in the ivory towers of globular corporations.
Nothing could be far from the reality. Branding is all about establishing your business unforgettable, and it is the small business instead of the big one which is probably get lost in the shuffle. Here are 5 conceptions that small business proprietors had better know about branding.
1. Repetition and consistence are overriding. Any parent acknowledges that once you tell something when it rarely falls into place. And, parents who send out mixed messages obscure the child … and maybe themselves! The same dynamics apply to branding: the market necessitates to see the same imagination and the same message over and over again.
2. Sales reps can weaken your consistence. Even in big organizations, sales reps makes a tender of developing their own manner of talking of the company they represent. Nevertheless, if every rep says a different story, your customer base will at last have a lot of different opinions of what your business makes. This might cause customers and prospects to overlook key products and services — and maybe search them elsewhere.
Melike TEPE
melike.tepe@turkiyetribune.com
