Facebook is one of the easiest and least expensive ways to communicate with and market to your clients. But even though 400 million people are now on Facebook, you can’t assume your best prospects are as plugged in as they could be. Savvy business owners need to help customers navigate Facebook and other sites as they become more complicated and the chatter becomes overwhelming.
As a marketer, if you encourage clients who are not on Facebook to get connected, it can make them appreciate your offering in a whole new way and give you access to them for future marketing.
For example, a small coffeehouse in Southern California understood the advantages of having customers on Facebook and did a low-cost campaign to get them on board. It displayed posters in the shop with light-hearted instructions on how to set up a Facebook account. The store gave away coffee to anyone who “friended” the coffeehouse. Since many customers brought their digital devices with them when they came for their java fix, they could sign up immediately upon seeing the posters.
Once consumers are connected to your company via Facebook or Twitter, the fun begins. You can let them know about special deals, new products, freebies, and events and introduce your staff. You can ask customers questions about services or answer questions they ask you, or even offer brief bits of wisdom and knowledge about your industry.
Source: http://www.allbusiness.com
