Cov neeg ua lag luam ua pa yooj yim dua tom qab muab daim ntawv tshaj tawm peb lub hlis twg nrog lub zoo siab iPhone muag surprise.
Tab sis qhov tshwm sim ntawm kev sib koom-tus nqi sib tw tuaj yeem ua pov thawj luv luv raws li Phab ntsa Street frets txog zawv zawg margins thiab puzzles dhau ib qho nyiaj tau los poob rau hauv nws lub lag luam No 2 ntawm Tuam Tshoj. Yog tias tsis tso cov khoom tshiab, Apple tau muag 31.2 lab units ntawm iPhone - nws cov cuab yeej tseem ceeb tshaj plaws hauv lub quarter thib peb - lossis kwv yees li 20 feem pua ntau dua li cov kws tshuaj ntsuam tau pom. Lub tuam txhab cov khoom lag luam tau nce 5 feem pua hauv kev lag luam tom qab teev, ib feem ntawm Apple hais tias nws yuav rov qab cov khoom lag luam sai dua. Tab sis cov nyiaj tau los ntawm tag nrho cov khoom lag luam Apple hauv Suav teb loj dua poob 43 feem pua ntawm lub quarter dhau los thiab 14 feem pua los ntawm ib xyoo dhau los - txhawj xeeb rau thaj tsam uas kev nkag mus rau smartphone tseem tsawg. Kev loj hlob ntawm kev sib tw hauv kev lag luam thoob ntiaj teb kev lag luam smartphone, ua ke nrog cov khoom siv qis dua hauv Apple's line-up, xws li iPad minis thiab cov xov tooj qub, thawb cov txiaj ntsig peb lub hlis twg mus rau qis dua 37 feem pua los ntawm ntau dua 42 feem pua. tsuas yog ib xyoo dhau los. Cov kws tshuaj ntsuam thiab cov thawj coj tau tawm tsam los piav qhia qhov kev poob qis hauv Suav teb ntau dua, suav nrog Hong Kong thiab Taiwan thiab suav txog 13 feem pua ntawm Apple cov nyiaj tau los hauv peb lub hlis twg. Hnub Tuesday cov khoom lag luam tuaj yeem poob sai sai, vim tias Apple yog dogged los ntawm cov teeb meem xws li cov nqi muag qis thiab cov khoom lag luam tsis paub tseeb, hais tias Colin Gillis, tus kws tshuaj ntsuam xyuas nrog BGC.
Gillis tau hais tias "Peb tsis zoo li yuav muaj cov khoom xa tawm tshiab rau lub Rau Hli," Tus nqi muag nruab nrab (ASP) "yuav poob qis thiab cov paj laum yuav nyob rau hauv siab. Tej yam no zoo li qhov tseeb. "
Apple tus nqi muag nruab nrab ntawm lub quarter yog $ 581, uas yog kwv yees li $ 27, lossis 4 feem pua, qis dua xyoo dhau los. Apple tau hais tias qhov kev poob qis no rau "kev sib xyaw ntawm cov khoom" - lub tuam txhab pom kev loj hlob tseem ceeb hauv tus nqi qis iPhone 4 - thiab teeb meem pauv txawv teb chaws.
Gartner tus kws tshuaj ntsuam Carolina Milanesi tau hais tias "Nws tsis yog ASP nkaus xwb." "Qhov koj tau pom nrog iPhone 5 yog daim nqi ntawm cov ntaub ntawv tau nce. Koj siv nyiaj ntau dua. "
CHINA POB
Kev sib ntaus sib tua thoob ntiaj teb rau kev tshaj xov tooj ntawm tes tam sim no tau ua si ntawm cov neeg ntaus hnyav xws li Apple, South Kauslim Samsung Electronics Co Ltd thiab cov txheeb ze tshiab xws li Huawei Technologies Co Ltd thiab ZTE Corp hauv Suav teb. Samsung, uas tau ib xyoos lossis ntau dua tau ua tsis tu ncua ntawm Apple lub turf tshwj xeeb hauv Asia, kuj tseem qhia txog kev qaug zog thiab tau tshaj tawm cov nyiaj tau los poob siab ua ntej lub hli no.
Txawm hais tias tsis suav nrog Tuam Tshoj, Apple cov nyiaj tau los hauv cheeb tsam Asia Pacific tau nqis 35 feem pua ntau zaus.
Apple CEO Tim Cook - uas tau ua tus thawj tswj hwm 20 feem pua poob hauv California-based tuam txhab tus nqi sib koom txog tam sim no hauv 2013 - liam tias qhov kev poob qis ntawm kev lag luam thiab hais tias nws tseem muaj kev txhawb siab rau Tuam Tshoj.
"Kev lag luam kom meej meej tsis pab peb, lossis lwm tus," Cook hais rau cov kws tshuaj ntsuam ntawm lub rooj sib tham hu.
Nws hais tias txawm li cas los xij tias tus lej nyiaj tau los tsis tau qhia ib daim duab tiav. Apple phau ntawv cov nyiaj tau los thaum nws muag rau cov muag khoom, uas tom qab ntawd muag cov khoom rau cov neeg siv khoom. Kev muag khoom rau cov neeg siv khoom - lossis muag los ntawm kev lag luam parlance - tsuas yog 4 feem pua ntawm xyoo dhau los peb lub hlis twg hauv Suav teb.
Los ntawm tib qhov kev ntsuas ntawd, Suav av loj muag-los ntawm kev muag khoom tau nce 5 feem pua ntawm xyoo dhau los, txawm hais tias qhov ntawd yog qhov txo qis hauv kev loj hlob, Cook tau hais.
Thaum kawg, kev muag khoom ntawm lub iPad - lub cuab yeej uas catapulted ntsiav tshuaj suav rau hauv lub ntsiab - ua haujlwm tsis zoo. Apple xa tawm 14.6 lab ntsiav tshuaj hauv peb lub hlis twg, ob peb lab hauv qab kev kwv yees ntxhib.
Qee cov tub ua lag luam sib cav tias Apple qhov tuav ntawm kev ua lag luam uas nws tsim tuaj yeem plam raws li thaj chaw tau nce zuj zus, nrog cov neeg tsim khoom siv smartphone nrog rau Google Inc thiab Amazon.com Inc piling hauv.
Cook txawm li cas los xij tau mloog zoo rau kev siv cov ntaub ntawv qhia lub iPad tseem hais kom muaj feem cuam tshuam ntawm Web tsheb.
"iPad suav txog 84 feem pua ntawm cov tsheb khiav hauv Web los ntawm cov ntsiav tshuaj," nws hais. "Yog li yog tias muaj ntau lwm cov ntsiav tshuaj muag, kuv tsis paub tias lawv tau siv dab tsi."
Tab sis Frank Gillett, tus thawj kws tshuaj ntsuam ntawm Forrester, ceeb toom tias iPad cov lej dais saib mus tom ntej.
Nws tau hais tias "Koj yuav tsum xav paub yog tias peb mus txog qhov txaus ntshai," nws hais. "Tab sis koj tsis tuaj yeem ntseeg tias yog lub tswv yim ntawm lub ntsiav tshuaj yog qhov nyuaj heev."
Muab tag nrho cov xwm txheej no, qhov kev sib tw tam sim no yuav tsum tsis txhob pom tias yog pov thawj tias kev txhawj xeeb nyob ib puag ncig cov khoom lag luam tau txo qis, qee cov kws tshuaj ntsuam tau hais.
"Nws yog qhov zoo uas pom me ntsis ntawm kev sib tw rau kev hloov," said Hudson Square Research analyst Daniel Ernst. Tab sis "cov nyiaj tau los tseem qis dua xyoo dhau los."
Ernst tau hais tias "Nws yuav coj cov khoom lag luam tshiab qhia ua ntej peb pom cov nyiaj tau los hloov qhov zoo," Ernst tau hais. "Nws yog ib kauj ruam ntawm txoj cai nyob rau hauv cov kev taw qhia, nrog kev cia siab tsawg."
