Cov neeg Turks tej zaum yuav txuas nrog Is Taws Nem zoo li tsis tau muaj dua li no, tab sis cov neeg siv khoom hauv lub tebchaws tseem ceev faj txog kev yuav khoom los ntawm lub khoos phis tawj, tsuas yog 8 feem pua hais tias lawv ua kev yuav khoom hauv online.
Cov neeg siv khoom hauv tebchaws Turkey tseem tsis ntseeg txog kev yuav khoom hauv online, vim tias tsuas yog 8 feem pua ntawm cov neeg Turks hais tias lawv yuav khoom los ntawm internet, raws li kev tshawb fawb.
Daim Ntawv Soj Ntsuam Kev Xav ntawm Cov Neeg Siv Khoom uas Boston Consulting Group (BCG) tau ua nrog lub hom phiaj los qhia txog tus cwj pwm ntawm cov neeg siv khoom hauv tebchaws Turkey tau qhia tias cov neeg siv khoom hauv tebchaws Turkey xaiv kev tshawb fawb txog kev yuav khoom hauv online offline (ROPO), uas txhais tau tias siv cov ntaub ntawv sau los ntawm internet los yuav khoom tom qab.
Txawm hais tias lawv yog cov neeg siv internet ntau zaus los xij, kev yuav khoom hauv online tseem tsis yog ib feem ntawm cov neeg Turks tus cwj pwm, vim lawv tseem muaj teeb meem nrog kev ntseeg siab rau cov phiaj xwm them nyiaj online.
Kwv yees li ntawm 64 feem pua ntawm cov neeg teb tau hais tias lawv tsuas yog siv internet ua qhov chaw muab cov ntaub ntawv xwb, thaum kwv yees li ntawm 53 feem pua hais tias lawv nyiam ua haujlwm hauv social media.
"Raws li peb txoj kev tshawb fawb, tsuas yog ib feem me me ntawm cov neeg siv khoom siv internet rau kev yuav khoom," BCG Turkey CEO thiab Tus Thawj Coj Tus Khub Burak Tansan tau hais los ntawm cov lus tshaj tawm los ntawm lub tuam txhab tshawb fawb.
Cov txiaj ntsig ntawm kev tshawb fawb kuj qhia tau tias cov neeg Turks tau paub ntau ntxiv thiab paub ntau ntxiv.
Nyob rau hauv tebchaws Turkey, uas yog ib lub tebchaws siv nyiaj ntau tshaj plaws hauv ntiaj teb, cov neeg siv khoom hais tias lawv npaj yuav ua "ntse" ntau dua thaum mus yuav khoom los ntawm kev ua raws li cov luv nqi thiab kev tshaj tawm, raws li kev tshawb fawb uas tau ua hauv 12 lub xeev Turkey nrog cov pab pawg neeg siv khoom los ntawm txhua qib nyiaj tau los.
Tansan hais tias cov neeg siv khoom Turkish txaus siab rau lub neej uas lawv nyob thiab nyiam yuav khoom ntau dua li txuag nyiaj.
Kev tshaj xov xwm hauv zej zog yog ib qho ntawm cov yam tseem ceeb tshaj plaws uas cuam tshuam rau tib neeg txoj kev nyiam siv khoom vim tias ib feem tsib ntawm cov neeg teb tau hais tias lawv xav tias cov khoom uas lawv nyeem ntawm cov platform social media tseem ceeb thaum yuav khoom.
Txawm li ntawd los, lub tswv yim ntawm cov neeg hlub tau tshwm sim tseem ceeb dua nrog 44 feem pua hais tias lawv raug cuam tshuam los ntawm lawv tus hluas nkauj lossis tus hluas nraug thaum mus yuav khoom.
Kev lag luam online ntawm daim npav rho nyiaj muaj nqis 31 billion Turkish Liras hauv xyoo 2012, thiab kwv yees tias yuav nce mus txog 62 billion liras los ntawm xyoo 2015 thiab mus txog 316 billion liras los ntawm xyoo 2023, raws li E-commerce Enterprises Association (ETİD).
HDN
