He rerekē ngā pūkenga me ngā āhuatanga e hiahiatia ana mō ngā tūranga rerekē. Engari ko ngā kaiwhakaari tino pai ka whakaatu i ēnei āhuatanga e whitu.
He hinengaro maha-āhua: He mea nui ngā āhuatanga āhuahanga pēnei i te whakaaro nui, te auahatanga, te māramatanga, me te whakaaro pohewa mō ngā kaiārahi nui, nā te mea ka taea e rātou te auaha. He rite tonu te hiranga o ēnei āhuatanga ki te arorau, te aro ki ngā taipitopito, me te mātauranga pūtea, puta noa i ngā rāngai katoa, mai i te pānuitanga ki te pūmanawa me te hangarau.
Ngā pūkenga tautohetohe: Ki te karapotia ngā kaiārahi e ngā kaimahi e whakaae noa ana ki ngā mea katoa, kāore tetahi e ako i tetahi mea. Ko ngā kaimahi pai ko te hunga e kaha ana ki te pupuri i ā rātou kupu, me te whakapuaki i aua kupu, ahakoa he tikanga kia kōrerohia ngā mea kāore pea ētahi atu e hiahia ki te whakarongo.
Te tirohanga ā-ao: Ko ngā kaitono pai rawa atu ko te hunga e pātai tonu ana, e tuwhera ana ki waho, ā, he tirohanga ā-ao tō rātou. Ka haereere ngā whakaaro i te ao i roto i ngā hēkona; kāore e taea te whaiti te hinengaro.
Te hiakai mō te mea hou: Ko tēnei wairua hiahia, e akiaki ana i ēnei tāngata ki te titiro ki tua atu i ngā rohe o te motu, ka meinga hoki rātou kia aro nui ki ngā mea hou. Ko ngā tāngata tino angitu e kukume tonu ana ki ngā hangarau hou, ki ngā whakaaro hou, me ngā au hou; kāore rātou e makona ki te āhua o nāianei.
Ka tere tā rātou whakatau: He mea tino nui te rautaki, engari kāore he hua ki te kore e whakatinanahia. I a koe e whakaaro ana, kei te anga whakamua ō hoa whakataetae.
Kāore rātou e rere ana i te peka ki te peka: Hei hanga pānga pumau, me whakatapua koe ki tētahi mea e arohaina ana e koe.
Te hiahia ki te toa: He mea nui ki a rātou te toa, ā, kāore e pai ki a rātou te hinganga.
I tangohia mai i te tuhinga a Tā Martin Sorrell, "7 Ngā Āhuatanga Ka Whiwhi Mahi Koe".
