Onyakeni selokhu kwashona uSteve Jobs, i-Apple iye yashintsha kancane kancane futhi ecashile, yasusa ezinye zezici ezingemnandi ezihlobene neMisebenzi futhi yathatha izingcezu zobuntu bomholi wayo omusha, u-Tim Cook.
Kukho konke ubuhlakani bakhe ekwakhiweni komkhiqizo, Imisebenzi yakhombisa intshisekelo encane ekunikezeni injabulo nozakwethu be-Apple noma abatshalizimali. Ngokuphambene, i-Apple evela ngaphandle ibonakale ivuleke kakhulu ngaphansi kuka-Cook, ngenxa yemihlangano eminingi ehleliwe nohambo obeluhloselwe ukukhanga amaqembu ahlukahlukene - abathengi, abatshalizimali kanye nosopolitiki - abanentshisekelo enkampanini yezobuchwepheshe ehamba phambili emhlabeni.
NgoMeyi, uCook waya eWashington ukuyohlangana nabaholi bekhongolose ukuze bavule imigudu yokuxhumana ebivinjwe kakhulu eminyakeni edlule. I-Apple yayingaziwa ekunxenxeni abantu (yize isebenzisa imali encane kakhulu kunezinye izinkampani zaseSilicon Valley, njenge-Google), kodwa ukuthumela u-Cook kwakuyindlela yokwazisa osopolitiki ukuthi i-Apple isilungele ukukhulisa ubudlelwano bayo neCapitol Hill nokuthi inkampani ingase ithathe isinyathelo. intshisekelo eqinile ezindabeni zenqubomgomo esikhathini esizayo.
U-Apple uphinde wasebenza kanzima ukuze ahehe iWall Street. Kube nohambo lwebhasi lwabatshalizimali olwama endlunkulu yakwa-Apple eCupertino, eCalifornia, lapho baphathwe khona amakhukhi kanye nokwethulwa yisikhulu esiphezulu sezezimali se-Apple. Isenzo esihle kakhulu sokuthakazelelwa kwaba yinzuzo yemali i-Apple ekhokhelwe abatshalizimali - eyokuqala eminyakeni eyi-17. Ocingweni nabatshalizimali ngoFebhuwari, u-Cook waphendula imibuzo, waqhulula amahlaya futhi ngokuvamile wayekhululekile futhi enobungane.
Ngemuva kokukhala ngezimo zokusebenza emafektri abalingani bokukhiqiza be-Apple, ikakhulukazi iFoxconn, uCook uthathe isinyathelo esisheshayo. Wathatha uhambo oluya eChina futhi wavakashela isitshalo seFoxconn mathupha. I-Apple iphinde yavumela i-Fair Labor Association ukuthi yenze ucwaningo olunzulu lwezimo ezimbonini zaseChina, futhi u-Apple wafunga ukuthi uzothuthukisa inkokhelo namahora.
Ukuboniswa kwakamuva kakhulu kokushintsha kwethoni kwenkampani kwaba ukusabela kwayo kuhlelo lokusebenza oluhlanganisiwe lwe-iOS 6 Maps. Uhlelo olusha lwe-Maps oluklanywe endlini yi-Apple ukuze luthathe indawo ye-Google Amamephu kuma-iPhones nama-iPads belugcwele amaphutha, kusukela ezicini ezilahlekile kuya kumabhizinisi alahlekile, izimpawu zendawo ngisho namadolobhana.
Ngemva kwesonto ucingo lungene ezitolo, u-Cook waxolisa ngemephu esidlangalaleni futhi, ngokuzithoba okumangalisayo, waze wakhomba amakhasimende emikhiqizweni encintisanayo. Abanye osolwazi baqhathanise ukusabela kwakhe okusheshayo nokuzisolayo nokuxolisa komphakathi okungaqondile nokungajwayelekile okuvela kwaMisebenzi isikhathi esingaphezu kwenyanga ngemuva kokuqubuka kwezikhalazo ngothi lwe-iPhone 4 ngo-2010.
Ubani uSteve Jobs olandelayo (futhi ukhona)?
I-Cook's mea culpa iwukubonakaliswa kwakamuva kokuthi yena, kanye nokwengeza i-Apple, uhluke kanjani kuMisebenzi kanye nesikhathi seMisebenzi enkampanini. U-Cook uvela njengomuntu okhululeke kakhudlwana futhi ongenekayo, futhi akathambekele kangako ekubeni isikhungo sokunakwa. Izimemezelo zomkhiqizo wakhe akuzona imibukiso yomuntu oyedwa, kodwa izethulo ezabiwe nabanye abaphathi be-Apple. Usazitholela esakhe isitayela - umsebenzi okhohlisayo uma kubhekwa inani elingavamile lokucutshungulwa okulandela konke okwenziwa u-Apple.
I-athikili yakamuva ye-Bloomberg Businessweek, ecaphuna izingxoxo nabaphathi bamanje nabangaphambili be-Apple, abasebenzi kanye nozakwethu, ithi “inkampani ijabule kakhulu futhi isobala kakhulu kunalokho eyayiyikho ngesikhathi seMisebenzi ... Zimbalwa izingcingo ezinomsindo phakathi kwamabili, futhi ziyancipha. ingcindezi esobala konjiniyela ukuthi banciphise noma bakhansele amaholide ngesikhathi sokushisa komjikelezo wokuthuthukiswa komkhiqizo.”
U-Cook usanda kumemezela ukuthi iningi labasebenzi bakwa-Apple endlunkulu yenkampani lizothola isonto lokubonga i-Thanksgiving, ngokusho kwemibiko.
Ngeshwa isikhulu esiphezulu se-Apple esikhulumela phansi, ubelokhu eqhathaniswa ngokungapheli nomanduleli wakhe ngemuva kwazo zonke izethulo, impumelelo nokwehluleka.
“Ukumane ubeke uSteve Jobs endaweni ethize bese uthi i-Apple ngeke yenze iphutha ngaphansi kobuholi bukaSteve akulungile,” kusho umhlaziyi kaGartner, uMichael Gartenberg. Uyakhumbula u-Ping, umzamo ohlulekile we-Apple enkundleni yezokuxhumana egxile emculweni?
U-Cook akakaze athule imikhiqizo emisha egqamile ezinyangeni eziyi-12 ezedlule. Kuze kube manje, inkampani ikhiphe kuphela izibuyekezo ezincane zemikhiqizo edumile, njengamakhompyutha aphathekayo asheshayo, isistimu yokusebenza ye-Mac entsha, ulayini we-iPod ovuselelwe kanye ne-iPhone 5 entsha, ende. Konke kuhlangatshezwane nokubuyekezwa okuqinile (uhlelo lokusebenza lwe-Maps eceleni) futhi ithengiswe kahle.
I-Apple iye yaba inkampani ebaluleke kakhulu emlandweni. Ngonyaka odlule ngo-Okthoba 4, isitoko se-Apple sivale ngo-$381.80 isabelo. NgoLwesithathu, ivale ngo-$671.45.
Kodwa ngokuqhubeka nesifundo, u-Cook uphakamise ukukhathazeka okuthile ngokuthi angase aswele umcabango kanye nekhono elinesibindi lokuhlanganisa imikhiqizo emisha ehlaba umxhwele, okwakuwuphawu lweMisebenzi. Umsebenzi wokugcina omkhulu ka-Cook wanqunywa ukuthi ugxile kwesokunxele: ukwenza lula uchungechunge lokuhlinzekwa kwe-Apple.
Abanye bayangabaza ukuthi singakanani isikweletu sempumelelo yakamuva yezezimali ye-Apple okufanele sihambe ku-Cook nokuthi yimalini eyinsalela ephuma kuhulumeni weMisebenzi. Ulungiselele inkampani kanye nabaphathi bayo ukuthi baqhubeke nombono wakhe futhi wachitha iminyaka elungisa abasebenzi futhi wamisa i-Apple ukuthi iqhubeke ngaphandle komthungo ngaphandle kwakhe. Ingabe kuyamangaza ukuthi isaqhubeka nokwenza kahle kangaka?
Imicabango yakho nge-Steve Jobs elandelayo
U-Gartenberg uthi nakuba i-Jobs ibukeka sengathi ilawula ngokuphelele, akazange akhe idivayisi ngayinye entsha ngesandla esisodwa. I-Apple inabasebenzi ababalelwa ku-12,000 e-United States, singabali izitolo nabasebenzi abasekelayo. Iwumshini omkhulu, ogcotshwe kahle owazi ukuklama nokudayisa imikhiqizo emihle efunwa ngabathengi.
"Inkampani ikwi-cruise control," kusho uTero Kuittinen, umhlaziyi e-Alekstra. U-Kuittinen ucabanga ukuthi i-kerfuffle yakamuva ye-Maps ingaba nomthelela wezinto ezibonakalayo ekuthengisweni kwe-Apple ne-iPhone phansi, kodwa ngeke sazi kuze kube ngu-2013. Izibalo zakuqala - njengokuhambisa ama-iPhones 5 ayizigidi ezingu-5 ngempelasonto yokuqala yokuthengisa - ayikwazi ukubikezela ukuthi yini kuzokwenzeka ekupheleni komjikelezo wempilo yemodeli.
"I-Apple inenani elikhulu lentando enhle phakathi kwabathengi. Sebeqalile ukukudla lokho,” kusho uKuittinen ekhuluma ngezinkinga zohlelo lokusebenza lweMap.
U-Kuittinen ukholelwa ukuthi izinqumo ezinkulu ezizochaza u-Cook zisazofika. Ezinye izinqumo Imisebenzi engakaze yenziwe, njengokuthi yehliswe intengo ye-iPhone ukuze uqhudelane ezimakethe ezisafufusa. U-Cook usefakazele ukuthi unolaka mayelana nokudayiswa kwamanye amazwe. I-iPhone 5 izoba emazweni ayi-100 ekupheleni kwalo nyaka - ukukhishwa okushesha kakhulu nokunwebeka kakhulu kunamadivayisi angaphambilini we-Apple.
Kusesekuseni kakhulu ukuthi noma ngubani angabikezela impumelelo yesikhathi eside noma ukwehluleka kukaCook, izingqapheli zithi. Futhi umthelela wangempela wokungabikho kweMisebenzi ngeke waziwe iminyaka emibili noma ngaphezulu.
"Inselelo enkulu u-Apple anayo akuwona umkhiqizo," kusho uGartenberg. "Kuzofanele baphathe le nganekwane kaSteve Jobs."
(CNN International)
