I-Sony Corp kungenzeka ithi ibuyele enzuzweni yokusebenza ngoJulayi-Septhemba ngemuva kokuthi idayise ibhizinisi lamakhemikhali, kodwa abatshalizimali namanje abakaqiniseki ukuthi ukubuyekezwa komthengi kagesi kuzoletha ukukhula kwenzuzo iqembu elikufunayo.
Amasheya akwaSony, anenani elingaphansi kwamaRandi ayizigidi eziyizinkulungwane ezingu-12, ehle ngamaphesenti angu-16 kusukela ekupheleni kukaJuni futhi ukushintshashintsha kwawo okuzenzakalelayo kwesikweletu seminyaka emihlanu - izindleko zokuqinisekisa ukukhokha izikweletu - kwehle ngamaphesenti acishe abe ngu-5. I-benchmark Nikkei isilinganiso sehle ngaphansi kwephesenti elingu-60.
Umenzi wama-Bravia TVs, ama-laptops e-Vaio kanye ne-PlayStation game consoles, elwa nesidingo esibuthakathaka nokuncintisana okunzima, kulindeleke ukuthi athi uthole inzuzo yokusebenza yama-yen ayizigidi eziyizinkulungwane ezingama-33.8 (amaRandi ayizigidi ezingama-424.7) engxenyeni yesibili yawo, ngemuva kokulahlekelwa ama-yen ayizigidi eziyizinkulungwane eziyi-1.6 ngonyaka odlule. , ngokwesilinganiso esimaphakathi esivela kubahlaziyi abahlanu ku-Thomson Reuters I/B/E/S.
U-Sony udayise iyunithi yamakhemikhali ku-Development Bank of Japan esekelwa uhulumeni ngama-yen ayizigidi eziyizinkulungwane ezingu-58, futhi okunye ukuthengiswa kwempahla kungase kunyuse inzuzo yokusebenza kulo nyaka webhizinisi. Iqembu laseJapane, elashisa izikhotha ekuqaleni kwawo-1980 nabadlali balo bomculo abaphathwayo be-Walkman, livala iShinagawa Technology Center, ihhovisi laseTokyo elinezitezi ezingu-31 elakhiwa ngo-1998 futhi lingase lidayise ngisho ne-Sony Tower enezitezi ezingu-37, ikomkhulu laseNew York. yebhizinisi layo laseMelika, ngokwemibiko yabezindaba.
U-Sony uthe ulindele ukwehlisa inani labasebenzi emhlabeni wonke ngabantu abayi-10,000 ekupheleni kukaMashi, cishe amaphesenti angu-6 yenani layo, njengoba ifuna ukukhipha ama-yen ayizigidi eziyizinkulungwane ezingu-30 ezindlekweni zayo.
INGOZI ENKULU
UKazuo Hirai, othathe isikhundla sokuba yi-CEO ngo-Ephreli, uthembise ukwakha kabusha u-Sony mayelana nemidlalo, izithombe zedijithali kanye namadivayisi eselula, futhi akhulise amabhizinisi amasha afana nemishini yezokwelapha, njengoba ibhizinisi le-TV lincipha - u-Sony ulahlekelwe cishe amaRandi ayizigidi eziyizinkulungwane ezingu-9 kuma-TV iminyaka engu-8 edlule. Ekupheleni kukaSepthemba, u-Sony wavuma ukukhokha ama-yen ayizigidi eziyizinkulungwane ezingu-50 ukuze abe umnikazi wamasheya omkhulu e-Olympus Corp, umholi womhlaba kuma-endoscopes wezokwelapha.
"Izindawo u-Sony aqhubeka nokugxila kuzo ziyizimakethe ezinobungozi obukhulu, ezibuyayo," kusho umhlaziyi we-JP Morgan u-Yoshiharu Izumi embikweni wakamuva. "Yize silindele (unyaka wonke) ukuthuthuka kwemajini engxenyeni ye-elekthronikhi, sicabanga ukuthi kusesekuseni kakhulu ukuthi sihlaziye ukululama okuqhubekayo."
Ngenkathi ilwa nesidingo esibuthakathaka semikhiqizo yayo, ukuncintisana okuqinile okuvela kwa-Apple Inc kanye ne-SamsungElectronics nabanye, u-Sony ubhekene ne-yen eqinile kanye nomnotho womhlaba ocindezelekile.
I-Panasonic Corp, umkhiqizi we-TV waseJapan oyimbangi, ithe ngoLwesithathu izolahlekelwa cishe amaRandi ayizigidi eziyizinkulungwane eziyi-10 kulo nyaka webhizinisi njengoba ihlanza indlu yayo ngempahla eyingozi - ibhala phansi izigidigidi zamaRandi zokuthakazelelwa kanye nempahla kumayunithi ayo eselula namandla futhi ilungiselela ukwakhiwa kabusha okwengeziwe. okungenzeka kuyibona isuka kuma-TV alahlekelwa yimali namanye ama-electronics abathengi.
I-OUTLOOK DIMMER
Ngo-Agasti, u-Sony wanciphisa isibikezelo senzuzo yokusebenza yonyaka ogcwele ngaphezu kwekota kuya ku-yen wezigidigidi ezingu-130, namanje ngandlela thize ngaphezu kwesibikezelo esijwayelekile sabahlaziyi abangu-19 ngama-yen ayizigidi eziyizinkulungwane ezingu-107. Ezingeni eliphelele, u-Sony ubona inzuzo yonyaka ye-yen eyizigidi eziyizinkulungwane ezingu-20, kuyilapho ukubikezela kwemakethe kungokwengxenye yesithathu yalokho.
"Akukacaci ukuthi u-Sony uzosinciphisa yini isiqondiso senzuzo yokusebenza konyaka ogcwele, kodwa sibona amathuba amakhulu okushoda kwesigamu sesibili, ikakhulukazi kuma-smartphones kanye nemidlalo," kusho umhlaziyi we-Goldman Sachs u-Takashi Watanabe encwadini yekhasimende.
Ukuthengiswa kwezingcingo zakwaSony, okuhlanganisa nama-smartphones ayo e-Xperia, kulindeleke ukuthi kwehle ngaphezu kwengxenye yesihlanu ngoJulayi-Septhemba, kube ngaphansi kwemishini eyizigidi ezingu-8, kuboniswe inhlolovo ye-Reuters ngenyanga edlule. [ID:nL6E8LAL10] Ngonyaka ozayo, kubikezelwa ukuthi kuzothengiswa amaselula ayizigidi ezingama-34.4, acishe afane namashifu e-Samsung inyanga ngayinye.
Ifemu yaseNingizimu Korea kanye ne-Apple baphinde bangenela ibhizinisi lemidlalo yakwaSony, futhi u-Hirai usike isibikezelo sokuthengiswa kwaminyaka yonke kwe-Vita ne-PSP ephathwa ngesandla safinyelela ezigidini eziyi-12 sisuka ezigidini eziyi-16.
Ngemuva kweminyaka emine elandelanayo yokulahlekelwa okuphelele, u-Hirai uphinde aphazamiseke ngenxa yezimali ezibuthakathaka. Ekupheleni kukaJuni, isilinganiso sokulingana kwabanikazi bamasheya bakwa-Sony sehle saba ngaphansi kwamaphesenti angu-15 – isilinganiso samaphesenti angu-20 ngokuvamile sithathwa njengesincane esinempilo.
Ngenkathi ethengisa izimpahla ezingezona ezibalulekile, u-Sony usephinde wachitha ukuqinisa iphothifoliyo yebhizinisi lakhe - ebeka amaRandi ayizigidi eziyizinkulungwane ezingu-1.8 ezinyangeni ezine esigxotsheni se-Olympus, inkampani yemidlalo yamafu kanye newebhusayithi yodokotela, kodwa lokhu kuye kwashukumisela kokubili i-Moody's ne-Standard & Poor's. ukuze behlise isilinganiso sabo sesikweletu sesikhathi eside enkampanini siye ebangeni lesibili eliphansi lokutshala izimali.
UKWENZA KAKHULU
Emkhiqizweni we-TV waseJapane oyimbangi, i-Sharp Corp, ebuye imemezele umholo wekota ngoLwesine, isidingo sokubuyela enzuzweni siphuthuma kakhulu.
Umenzi wama-Aquos TVs uthole ibheyili yasebhange eyizigidi eziyizinkulungwane ezingu-4.6, futhi uthembise ukuxosha imisebenzi engu-10,000 18.7, adayise izimpahla, futhi abuyele enzuzweni. Ekupheleni kukaJuni, isilinganiso sokulingana kwabanikazi bamasheya be-Sharp sasingu-XNUMX%.
Ngemva kokwengeza izindleko zokuhlela kabusha, ukulahlekelwa kokulinganisa esitokisini samaphaneli okubonisa e-LCD nezinye izindleko, i-Sharp kulindeleke ukuthi ithumele ukulahlekelwa kwensalela ye-yen eyizigidi eziyizinkulungwane ezingu-400 ngo-April-September, okucishe kuphindeke kabili isilinganiso senkampani, ibhizinisi le-Nikkei labika nsuku zonke ngesonto eledlule.
Ekulayisheni ngaphambili lezo zindleko, kanye nokuthatha umhlalaphansi manje, i-Sharp ingase ibekwe kangcono ukuze ibuyele ekwenzeni inzuzo engxenyeni yamanje yesibili yonyaka, okuvumela ababolekisi ukuthi bathethelele ibheyili.
I-Sharp kuthiwa izonyusa umthamo wokukhiqiza izikrini zayo ze-IGZO ezinencazelo ephezulu yokonga amandla, enethemba lokuzidayisela abenzi bamakhompyutha e-ultrabook, okuhlanganisa i-Lenovo Group, i-Dell Inc kanye ne-Hewlett-Packard, abezindaba baseJapane babike.
Ngekota yesibili, i-Sharp kulindeleke ukuthi yenze ukulahleka kokusebenza kwe-yen eyizigidi eziyizinkulungwane ezingama-50.4, ngokwesilinganiso sabahlaziyi abayisithupha ku-Thomson Reuters I/B/E/S.
Bobabili i-Sharp kanye ne-Sony kungenzeka futhi bawuzwile umthelela wengxabano yakamuva ne-China mayelana nobunikazi beziqhingi ezisoLwandle Lwase-East China, okubangele imibhikisho enodlame ngezinye izikhathi emelene nemikhiqizo yase-Japan. I-Sharp yayicishe ibe ingxenye yesihlanu yemali engenayo e-China, kuyilapho u-Sony enamaphesenti angaba ngu-8 ebhizinisi lakhe lapho.
Amasheya abukhali abe ngaphezu kwesigamu kusukela ekupheleni kukaJuni, ukuze aqophe amanani aphansi angaphansi kwama-yen angu-150. Eminyakeni emihlanu eyedlule, isitoko sasihweba ngaphezu kwe-2,440 yen. Inani layo lemakethe lehle lafinyelela ngaphansi kwamaRandi ayizigidi eziyizinkulungwane ezingu-2.4.
($1 = 79.5800 yen yaseJapane)
(Reuters)
