Ngempelasonto, kube nezindaba ezithusayo zenkundla yezokuxhumana enkulu kunazo zonke emhlabeni. I-Facebook, indaba, "yayifile futhi yangcwatshwa", intsha yayifulathela "inqwaba yayo", idilizwe ukuba khona kwabazali bayo kunethiwekhi.
Kwaba "isiqalo salokho okubukeka kungase kube ukwehla okuqhubekayo". Izihloko zezindaba zavela kuqala e-UK, zabe sezisakazeka ngokushesha emhlabeni jikelele. Kodwa nganginokungabaza.
Ngibone inqwaba yezindaba ezinjalo phakathi neminyaka edlule - ngabhala ucezu lwami lokuqala ngibuza ukuthi ngabe i-Facebook yayincipha ngoKhisimusi ka-2007 - futhi isikhathi ngasinye inkundla yokuxhumana ilokhu ikhula.
Kodwa le ndaba ayivelanga ocwaningweni oluthile olubi olugqugquzelwe inkampani yokumaketha noma ngisho nasentathelini eshaya okuthile ngezinsuku ezithule phakathi kukaKhisimusi noNcibijane. Iqhamuke “ocwaningweni olubanzi lwaseYurophu”, into ebizwa ngeGlobal Social Media Impact Study.
Lo msebenzi oxhaswe yi-EU, oholwa nguSolwazi Daniel Miller wase-University College London, ubukeka njengomsebenzi onzima. Iwebhusayithi yayo isitshela ukuthi inhloso yayo ukufunda ukuthi izinkundla zokuxhumana zishintsha kanjani izimpilo zethu futhi kuhilela “abacwaningi be-ethnographic abaqeqeshwe kakhulu abazinze e-UCL… , Italy, Trinidad, Turkey kanye ne-UK”.
“Qala i-Quote
[Intsha] iye ezindaweni ezipholile njenge-Snapchat, Instagram kanye ne-WhatsApp, uyasitshela, ngoba inamahloni okuchitha inethiwekhi manje evame ukuvakashela abazali bayo "
Kunezinto ezithakazelisayo kubhulogi yephrojekthi - abacwaningi bathole ukuthi ama-40% amaNtaliyane awakaze aguqule izilungiselelo zawo zobumfihlo ze-Facebook - kodwa akukho okubonakala ngokushesha mayelana nokushabalala kwenkundla yezokuxhumana phakathi kwentsha.
Ngakho-ke, ingabe lokhu kwakuyindaba yezintatheli ezithatha iphepha lokucwaninga kwezemfundo futhi ziligcwalise ngokweqile? Cha - indoda edayise, mhlawumbe edayise ngokweqile, indaba iphenduka uSolwazi Miller, umholi wocwaningo lwe-GSMI. Zonke izingcaphuno ezisesigabeni sokuqala sale bhulogi ziqhamuke esiqeshini asibhala kusizindalwazi esibizwa ngokuthi, Ingxoxo, onomugqa wakhe othi "ukuqina kwezemfundo, ubungcweti bezintatheli."
Lesi siqeshana sikwenza kucace ukuthi ufinyelele iziphetho zakhe hhayi ocwaningweni lulonke kodwa emsebenzini walo e-UK. "Esikufundile ngokusebenza nezingane ezineminyaka engu-16-18 e-UK ukuthi i-Facebook ayikho nje ku-slide, empeleni ifile futhi yangcwatshwa." Baye ezindaweni ezipholile ezifana ne-Snapchat, Instagram kanye ne-WhatsApp, uyasitshela, ngoba banamahloni okuchitha inethiwekhi manje evame ukuvakashela abazali babo.
Okungacacisi kahle ukuthi lolu cwaningo lwenziwe kanjani, bangaki abantu abasha ababandakanyekayo, bebekuphi nokuthi baqokwe kanjani. USolwazi uMiller kunzima ukuxhumana naye njengamanje - i-akhawunti yakhe ye-Twitter (@dannyanth) isitshela ukuthi “usemsebenzini/uphumula endaweni ekude e-Caribbean ongakwazi ukufinyelela i-inthanethi ngezikhathi ezithile/okungekuhle. NgoJanuwari ekupheleni.”
Kepha usebenzise iTwitter ukuphendula eminye imibuzo ngocwaningo lwakhe. Uthi kuhilela izingane zesikole ezisezigodini ezisenyakatho yeLondon ezivela ezikoleni ezintathu ezinabantu abangaphezu kuka-2,000, futhi "idatha i-ethnographic/qualitative kodwa ngikhuthaza kakhulu abantu ukuthi baxoxisane nezingane zesikole ukuze bathole ukuqinisekiswa," esho.
Manje kusobala ukuthi kuyiqiniso ukuthi amanethiwekhi ezimbangi nezinhlelo zokusebenza ziya ngokuya zithandwa phakathi kwentsha, futhi kungenzeka futhi ukuthi abanye babo bashiya i-Facebook ngokuhle.
Kodwa ingabe izingxoxo nabathile abaneminyaka engu-16 kuya kwengu-18 endaweni eyodwa encane zisitshela ngempela ukuthi abantu abasha bashiya uFacebook “ngobuningi babo” futhi bamemezele “ukwehla okuqhubekayo”?
Lokho kubonakala kuwukunwebeka - ubuningi be-anecdote akuyona idatha, njengoba indoda yasho. Futhi kunedatha eningi laphaya mayelana ne-Facebook - ikakhulukazi enkampanini uqobo manje okumele ibuyekeze abatshalizimali njalo mayelana nabasebenzisi bayo. Isikhulu esiphezulu sezimali kule nkampani uDavid Ebersman wabangela ukuzamazama kwentengo yamasheya ngo-Okthoba lapho eveza ukuthi kube nokuwa okuncane kokusebenza kwansuku zonke ku-Facebook phakathi kwentsha.
Amasheya alulama ngokushesha futhi manje asenyukele phezulu - kodwa ngokuqinisekile lapho ukuhweba kuqala eNew York ngoMsombuluko ntambama abadayisi bazojaha ukuthengisa ngokuphendula endabeni "efile nabangcwatshiwe"?
Noma mhlawumbe bazonquma ukuthi imibono kaSolwazi Miller ikhombisa ubuhlakani obuningi bobuntatheli kunokuqina kwezemfundo.
BUKA 15:00 GMT, 30 Disemba
USolwazi Daniel Miller manje usebhale i-blogpost ephendula kulokhu okuthunyelwe futhi evikela izindlela zakhe zocwaningo.
Udalula ukuthi udaba olubhalwe ku-The Conversation olwavela ngaphansi kwegama lakhe - noludale ukuthi udaba lwande - empeleni lubhalwe yintatheli. Uthi uhlole ucezu lwakhe ukuze athole amaphutha kodwa “washiya izici enguqulweni yakhe okungenzeka yenza kwaba lula kakhulu eyokuqala”.
BBC
